13 Best Fabrics for Custom Tote Bags

In today’s fast-evolving market, custom tote bags are more than just functional accessories—they’re a canvas for your brand’s story. For CEOs, founders, Directors of Product Development, and buyers, choosing the right fabric is a strategic decision that impacts durability, customization potential, and sustainability alignment. The material you select can elevate your brand’s reputation, resonate with eco-conscious consumers, and deliver long-term value.
At Rivta, we’re a trusted manufacturer of eco-friendly accessories, including cosmetic bags, jewelry boxes, toiletry bags, and, of course, tote bags. With years of expertise in custom and wholesale production, we prioritize sustainability and quality to meet the needs of forward-thinking brands. In this comprehensive guide, we’ll explore the 13 best fabrics for custom tote bags, their unique benefits, and how Rivta’s innovative approach can bring your vision to life
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1. The Strategic Importance of Fabric Selection
Choosing the right fabric for your tote bags isn’t just about aesthetics—it’s about performance and purpose. Here’s why it matters:

- Durability: Ensures your bags withstand daily wear and tear, reflecting your brand’s commitment to quality.
- Customization: Enables vibrant logos, intricate designs, and unique branding that stand out.
- Sustainability: Appeals to the growing demand for environmentally responsible products.
The global tote bag market, valued at USD 5.2 billion in 2023, is projected to grow at a CAGR of 6.8% through 2030 (Grand View Research). This growth is fueled by rising consumer preference for reusable, sustainable alternatives to single-use plastics. For B2B decision-makers, selecting the right fabric is the foundation of a successful product line.
Natural Fabrics: The Eco-Friendly Foundation
Natural fabrics are prized for their sustainability, durability, and timeless appeal. They’re perfect for brands looking to make an environmental statement.
1.1 Cotton

Cotton is a soft, breathable, and biodegradable fabric that’s easy to customize with printing or embroidery. It’s ideal for lightweight, everyday tote bags. Organic cotton, grown without synthetic pesticides, takes sustainability a step further—perfect for Rivta’s eco-friendly ethos.
- Pros: Biodegradable, customizable, widely available.
- Use Case: Casual totes, eco-conscious promotions.
1.2 Canvas

Canvas, a thicker cotton weave, offers superior durability for heavy-duty use. It’s washable, long-lasting, and supports bold branding, making it a favorite for grocery bags or event giveaways.
- Pros: High strength, excellent printability.
- Use Case: Durable promotional bags, retail merchandise.
1.3 Jute

Jute’s rustic texture and natural water resistance make it a standout choice. It’s biodegradable and requires minimal processing, aligning with green initiatives. Its earthy look is perfect for organic brands.
- Pros: Eco-friendly, textured appeal.
- Use Case: Retail totes, corporate gifts.
1.4 Hemp

Hemp is a sustainable powerhouse—durable, biodegradable, and resource-efficient. Its canvas-like texture suits rugged tote designs, offering a premium feel with a low environmental footprint.
- Pros: Sustainable, strong, unique texture.
- Use Case: Fashion-forward totes, eco-luxury lines.
Synthetic Fabrics: Function Meets Affordability
Synthetic fabrics bring practicality and cost-effectiveness to the table, ideal for specific applications where natural fibers may fall short.
1.5 Polyester

Polyester is affordable, durable, and water-resistant, making it a go-to for travel or outdoor totes. Its versatility in color and printing options ensures your brand pops.
- Pros: Cost-effective, water-resistant, vibrant printing.
- Use Case: Travel bags, event swag.
1.6 Nylon

Nylon’s lightweight strength and weather resistance make it perfect for active lifestyles. While less sustainable, it’s a practical choice for functional designs.
- Pros: Lightweight, durable, easy to clean.
- Use Case: Gym bags, all-weather totes.
1.7 Non-Woven Polypropylene

This synthetic fabric is lightweight, recyclable, and resistant to bacteria—great for affordable, promotional bags. Its smooth surface enhances printing clarity.
- Pros: Affordable, recyclable, print-friendly.
- Use Case: Trade show giveaways, budget promotions.
Eco-Friendly Alternatives: Redefining Sustainability
Recycled materials bridge the gap between performance and environmental responsibility, appealing to brands with a green mission.
1.8 Recycled Polyester (RPET)
Made from recycled plastic bottles, RPET combines polyester’s durability with a reduced carbon footprint. It’s a smart choice for sustainability-driven campaigns.

- Pros: Eco-friendly, durable, customizable.
- Use Case: Green branding, wholesale eco-totes.
1.9 Recycled Cotton
Recycled cotton repurposes pre-consumer waste into a soft, biodegradable fabric. It cuts resource use while maintaining quality, aligning with Rivta’s sustainable factory practices.

- Pros: Sustainable, soft, biodegradable.
- Use Case: Eco-friendly retail lines, custom designs.
Luxury Fabrics: Premium Appeal
For brands targeting upscale markets, luxury fabrics elevate tote bags into statement pieces.
1.10 Leather
Leather exudes sophistication and durability, ideal for executive gifts or high-end retail. While less eco-friendly, its longevity offsets some environmental impact.

- Pros: Luxurious, durable, premium feel.
- Use Case: Executive totes, luxury branding.
1.11 Faux Leather
Faux leather offers a vegan, budget-friendly alternative with a similar aesthetic. It’s water-resistant and customizable, balancing ethics and style.

- Pros: Ethical, affordable luxury, versatile.
- Use Case: Vegan luxury totes, premium promotions.
Specialty Fabrics: Niche Versatility
Specialty fabrics cater to unique needs, adding variety to your product offerings.
1.12 Denim
Denim’s casual, rugged charm suits fashion-focused tote bags. It’s durable and supports creative branding like embroidery or distressing.

- Pros: Stylish, sturdy, customizable.
- Use Case: Youth-oriented totes, trendy merchandise.
1.13 Twill
Twill’s tight weave creates a structured, professional look. It’s durable and versatile, making it ideal for corporate or upscale designs.

- Pros: Structured, durable, print-friendly.
- Use Case: Professional totes, branded giveaways.
2. Rivta’s Competitive Edge: Sustainability Meets Innovation
At Rivta, we’re not just a manufacturer—we’re your partner in building a sustainable, high-quality brand. Here’s why industry leaders choose us:
2.1 Ethical Sourcing and Certifications
We source materials responsibly, from organic cotton to RPET, ensuring ethical production. Our certifications—like GOTS and OEKO-TEX—guarantee toxin-free, sustainable products that meet global standards.
2.2 Custom and Wholesale Mastery

Need a bespoke design or bulk order? Our factory excels in custom solutions and wholesale production. Advanced technology and skilled craftsmanship ensure every tote meets your exact specifications.
2.3 Environmental Commitment

Sustainability is our core. We minimize waste, use energy-efficient processes, and offer recyclable packaging. With 73% of millennials willing to pay more for sustainable goods (McKinsey & Company), partnering with Rivta positions your brand ahead of the curve.
2.4 Market Relevance
The demand for eco-friendly tote bags is surging—66% of consumers prefer sustainable options (Ellen MacArthur Foundation). Rivta’s expertise in green fabrics and manufacturing ensures your products resonate with this trend.
3. Fabric Comparison Table
Fabric | Durability | Eco-Friendliness | Customization | Best Use Cases |
---|---|---|---|---|
Cotton | Moderate | High | Excellent (printing) | Everyday use, eco-conscious consumers |
Canvas | High | High | Excellent (printing) | Heavy-duty, promotional items |
Jute | High | High | Good (printing) | Retail promotions, corporate gifts |
Hemp | High | High | Good (printing) | Sustainable fashion, durable tote bags |
Polyester | High | Low | Excellent (dye-sublimation) | Travel, outdoor events |
Nylon | High | Low | Good (heat transfer) | Travel bags, gym bags |
Non-Woven Polypropylene | High | Low | Excellent (printing) | Promotional bags, water-resistant needs |
Recycled Polyester (RPET) | High | High | Excellent (printing) | Sustainability-focused brands |
Recycled Cotton | Moderate | High | Excellent (printing) | Eco-friendly initiatives |
Leather | Very High | Low | Good (embossing, engraving) | Premium tote bags, executive gifts |
Faux Leather | High | Low | Good (embossing, printing) | Budget-friendly luxury, vegan options |
Denim | High | Moderate | Good (printing, embroidery) | Fashion tote bags, casual use |
Twill | High | Moderate | Good (printing, embroidery) | Structured tote bags, professional look |
This table simplifies your decision-making, aligning fabric strengths with your brand’s goals.
4. Partnering with Rivta: Your Path to Success

When you choose Rivta, you gain:
4.1 Quality Assurance:Premium materials and meticulous craftsmanship.
4.2 Sustainability Leadership:Eco-friendly solutions that attract today’s consumers.
4.3 Scalable Solutions:From prototypes to wholesale, we adapt to your needs.
4.4 Trusted Expertise:Ethical practices and certifications you can rely on.
Ready to transform your brand with custom tote bags? Contact Rivta to discuss your next project.
5. Conclusion: Crafting a Sustainable
The fabric you choose for your custom tote bags shapes your brand’s narrative. Whether it’s the durability of canvas, the sustainability of RPET, or the luxury of leather, Rivta offers the expertise to make it happen. As a leading manufacturer, we’re committed to delivering eco-friendly, high-quality products that elevate your business. Let’s collaborate to create tote bags that inspire—reach out today!



